Cervezas Turia becomes New Premium Partner of Valencia CF
Founded in Valencia in 1935, Turia will be the official beer of Valencianismo for the next two seasons
Cervezas Turia, founded in Valencia in 1935, and Valencia CF have reached a collaboration agreement for Turia to become the official beer of the Valencian club for the next two seasons.
The agreement makes Cervezas Turia one of the Club's Premium Partners, with an extensive brand presence at Camp de Mestalla and Ciutat Esportiva de Paterna. Furthermore, the two parties will carry out joint actions to bring the Club and the brand closer to Valencia fans; fans who, like Turia, share a passion and pride in local Valencian culture, and a firm commitment to defending and fostering the traditions and history of this Terra de Valentia.
The agreement was made official at the Camp de Mestalla in a meeting attended by Javier Solís, general manager of Valencia CF, and Ricard Gimeno, head of marketing for Cervezas Turia.
"It is a pleasure for Valencia CF to collaborate with a prestigious Valencian brand such as Turia. A company that shares our values and the deep-rootedness of this Terra de Valentia that characterises Valencia CF fans and Valencian society", said Valencia CF's general manager, Javier Solís.
Ricard Gimeno, head of Marketing at Cervezas Turia, stressed that "this agreement is much more than just a collaboration: it is the natural union between two symbols deeply linked to Valencia. Not only do we share our origin with Valencia CF; we also share a way of feeling, living and celebrating Valencian pride. We are sure that this new phase will bring great success to the Club, the brand and all Valencia CF fans".
