Our team, our engine

At Damm, we believe that our greatest value is our people. Their commitment, talent and ability to adapt drive our activity and enable us to respond with agility to the challenges of an ever-evolving environment.

We work to provide a working environment that supports both professional development and personal well-being. We promote initiatives that foster work-life balance, flexibility and health, with the aim of building an inclusive, safe and motivating workplace in which each person can develop fully and contribute to the Group’s growth.

Boosting talent

At Damm, we are committed to the development of talent as one of the pillars of our growth. We promote a management model aimed at attracting, developing and enhancing people’s capabilities, fostering continuous learning and professional development.

In 2025, we continued to strengthen our commitment to training through Damm Academy and to promote leadership programs such as Be Leaders, Be Managers or Damm LeadHERship Program, aiming at developing internal talent. We have also reinforced the development of digital skills through programmes such as Data Driven Culture and Copilot Workshops, alongside initiatives to promote young talent, such as Graduate Programmes.

Equality, diversity and inclusion

At Damm, we promote a culture based on equal opportunities, diversity and inclusion. During 2025, we continued to promote initiatives aimed at guaranteeing equality and non-discrimination, through the development and monitoring of equality plans, as well as actions to support the integration of diverse groups. We also reinforce our commitment to people’s well-being through programmes focused on health and work-life balance.

We have renewed our EFR Certificate as a Family-Responsible Company, reaching the C+ (Committed Company) level.

Excellence, our distinction in products and services

Quality and excellence are fundamental pillars of our activity. We work to ensure that all our products meet the highest standards through comprehensive monitoring of every stage of the process, from the selection of raw materials to delivery to the end customer.

Our production processes and operations are subject to rigorous internal and external controls, ensuring quality, food safety and compliance with the main international standards and certifications. This approach enables us to offer reliable and consistent products, aligned with consumers' expectations and our commitment to continuous improvement.

Product innovations

During 2025, we continued to expand and strengthen our portfolio with new proposals adapted to consumer trends and market needs. Among the main milestones of the year, the incorporation of Nestea stands out, as well as the launch of Turia 0.0, expanding our non-alcoholic range; the return of emblematic references such as Turia Stark; and the development of special editions such as Cervezas Victoria x Andrés Iniesta. At the same time, we have reinforced our presence in new categories with initiatives such as the launch of Zeta Smash Burger and the integration of A Padaria Portuguesa into the Group.

These developments reflect our ability to evolve our offering, adapt to new consumption contexts and respond to customer needs, while maintaining the quality standards that define us.

Circular use of resources and management of raw materials and materials

At Damm, we continue to make progress in the incorporation of recycled and recyclable materials, the promotion of eco-design solutions, and the consolidation of systems for the reuse and return of packaging, such as our returnable packaging system or the Beer Drive model, which optimises logistics in the hospitality industry.

We also develop initiatives aimed at improving the collection and recycling of materials, such as can compactors in coastal areas. In parallel, we promote the use of certified and sustainable materials, as well as the optimisation of resource use across our production processes.

Water footprint

Water is an essential resource for our activity and a key element in our production processes. For this reason, we work to optimise its use and ensure responsible management throughout the entire value chain, from origin to consumption.

In this context, we promote initiatives aimed at reducing water consumption and continuously improving water efficiency in our facilities. We also carry out the monitoring and measurement of the water footprint, with plants such as El Prat de Llobregat, Estrella de Levante and Maltería La Moravia certified by the Water Footprint Network. We apply standards and certifications such as ISO 14046 and the EsAgua Platinum seal, which recognise our responsible management of this resource.

Protecting biodiversity

With the aim of expanding our positive environmental impact, at Damm we promote biodiversity protection projects in collaboration with scientific and local organisations, while engaging our people in environmental awareness and conservation initiatives.

In 2025, we developed initiatives aimed at ecosystem restoration and the recovery of species, such as the reintroduction of brown algae in the Cap de Creus Natural Park and the continuation of conservation projects for species such as the ferreret (Majorcan midwife toad) and fartet (Mediterranean fish). We also continue to promote actions to restore fauna and habitats, including crayfish repopulation and sea turtle release programmes, alongside projects promoted by the Estrella de Levante Foundation for the protection of the Mar Menor and the enhancement of biodiversity in its surrounding area.

Committed suppliers and responsible purchasing

At Damm, we work to integrate sustainability criteria throughout our value chain, collaborating with supplier companies that share our commitment to quality, responsibility and respect for the environment.

In this context, we promote responsible purchasing practices that incorporate environmental, social and governance (ESG) criteria, encouraging the use of certified raw materials and materials and ensuring that our suppliers comply with sustainability standards. In 2025, we further consolidated our sustainable procurement strategy, strengthening traceability, quality and the reduction of emissions at source, through initiatives that support a more transparent, efficient and decarbonised supply chain.

Innovation and development

We were recognised as the most innovative brewery in Spain in 2025, according to the Spanish Innovation Index (IEI). In addition, we invested €10.9 million in research, development and technological innovation, product development and digital transformation.

We continue to strengthen our commitment to innovation at origin through projects such as the development of Mediterranean hops in Prades, a pioneering model that integrates agronomic innovation, environmental protection and process digitalisation. This initiative enhances the quality and traceability of raw materials, while contributing to the resilience of crops to climate change and to the development of rural environments through collaboration with farmers and local stakeholders.

Data and AI transformation and innovation

We are committed to becoming a data-driven company and, to this end, in 2025 we created the hub IAmm to promote the use of data and artificial intelligence across the organisation. We also continue to foster open innovation through initiatives such as LAB1876 and the development of technological solutions for business and Horeca channels. These initiatives position Damm as an innovative, data-driven organisation, capable of anticipating trends and advancing its digital transformation.

Sponsorships and collaborations

At Damm, we promote initiatives that strengthen our link with culture, sport and gastronomy, contributing to the development of our surroundings and generating shared value with society. In 2025, we continued to consolidate these collaborations across areas such as sports, culture and gastronomy.

Visits and activities at our breweries

The Estrella Damm Old Brewery, together with the Estrella de Levante and Cervezas Victoria breweries, are reference spaces that host a wide range of activities linked to sport, culture, gastronomy and innovation throughout the year. Alongside the El Prat brewery, they offer visits and tastings that bring the public closer to the beer production process, providing a direct insight into how we work.