2024 Annual Report
At Damm our passion for our products and our region combine to enhance people's moments of enjoyment.
This purpose drives us every day and gives meaning to everything we do.
Our Annual Report sets out the main achievements and progress made in 2024. A year marked by the sponsorship of the 37th edition of the America's Cup and the inauguration of the Damm Sports City. As well as the celebration of Rodilla's 85th anniversary, the agreement between Idilia Foods and Cacaolat to create the largest milkshake group in Spain, and the alliance with Nestlé Spain, making Damm the manufacturer and distributor of Nestea from 2025.
2024 Annual Report
2024 Report on the Activities of the Damm Foundation
- People
With people centre stage
People are an essential part of Damm and the driving force behind our business. That is why we work to attract and retain the best talent, providing them with an environment where they can develop their professional skills and contribute to their personal well-being. We are committed to a workplace based on equal opportunities, diversity and inclusion.
5,777 97 % people on a permanent contract 
We are international
We promote our Mediterranean culture and lifestyle on all continents. In 2024 we opened up new markets in countries in Africa, North America, the Middle East, Caribbean and Central Asia.
Estrella Damm remains the most international Spanish beer, and we have underpinned the expansion of our premium portfolio with outstanding growth in Calatrava and Rosa Blanca.
+130 87 countries where we are present countries where we export under our own brands Driving talent
At Damm we take care of our people and want them to feel proud to be part of the company. That is why we have developed a management model that helps to attract, develop and promote talent, offering a motivating work environment, opportunities for growth, and continuous training.
In 2024, we expanded the Damm Academy 's training offering and strengthened LAB1876 Talent as a space for innovation. We also launched Damm Lead Her Ship to promote female leadership and the Sales Graduate Program to promote young talent in the commercial area.
46,099 9,260 training
activitiesattendees 
Equality, diversity and inclusion
In 2024, we continued to promote inclusive environments based on equality, diversity and inclusion management, allowing us to attract and retain the best talent.
We promote diversity and inclusive leadership within our teams, implementing equality plans and collaborating with social entities to promote the occupational integration of people with different abilities and at risk of social exclusion.55 employees with disabilities
We renewed our certificate as a Family-Responsible Company (efr), reaching COMMITTED C+ level.
Corporate volunteering
Through our volunteering plan #LIVE TO BE PART OF THE CHANGE, we encourage the voluntary participation by our employees in actions seeking to generate a positive impact on society and the environment. We do this through four areas: social action, environmental protection, access to culture and the promotion of sports.46 +1,300 4,400 entities we collaborated with volunteers hours of social action - Clients
Delivering value to our customers
At Damm, we continue to drive the digitalisation of our entire value chain, with more than 250 technological projects since 2016 that have optimised key processes in production, logistics and marketing. In 2024, we continued to develop new solutions and evolve those already in place, advancing the integration of artificial intelligence and data analysis in strategic decision-making.
Segunda Vida Terrazas (Terrace Second Life) project
We have reduced the purchase of terrace furniture by recovering furniture from establishments that close down, giving it a second life. This initiative will continue in 2025.
+25.000 units recovered 
Bar Manager, our app for bar customers
Our communication app keeps us connected with bar customers and provides them with tools to manage their business, such as technical assistance, customised commercial actions, industry news and practical tips.
+36,000 19.800 registered customers users on average per month 
Other actions
- Expansion of the 20-litre barrel in almost all specialities thanks to its practicality and efficiency.
- Growth of Beer Drive for real-time tank monitoring and reduced emissions.
- Gastronosfera, a gastronomic blog with content for consumers, that in turn delivers value to bars and restaurants.
- Lookal project: consultancy for hospitality businesses looking for a place that meets their needs and expectations.Data and artificial intelligence to offer services tailored to our customers
Damm's Data and Artificial Intelligence Hub drives projects that improve operational efficiency and optimise decision-making through the smart use of data. This centre is developing key initiatives such as the transformation of the digital working environment and the application of AI in the Horeca channel to offer better customer service.
- Environment
Towards a resource-efficient, circular model
At Damm we promote a circular economy model based on the resource recovery and reuse.
Grupo Rodilla has signed up to the Ecoembes Prevention Business Plan (2024-2028), which promotes more sustainable packaging and consumer awareness.
100 % +50 % +90 % of Damm containers are recyclable beer cointaners are returnable of the waste recovered at our plants 400
can compactors on the Mediterranean coast for aluminium recovery
Less waste, more value: advancing eco-design and recycling
We promote eco-design to reduce the use of raw materials and increase the use of recycled and recyclable materials, applying circular economy principles throughout production.
We reuse leftover malt grain for animal feed, utilize CO₂ in packaging and recycle 99% of organic waste at our breweries and malt house. In addition, seven production sites have AENOR Zero Waste certification, in recognition that they recover more than 90% of the waste generated.
In 2024, we received the 4th Cartonplast Sustainability Award, highlighting our commitment to reducing CO2 emissions through reusable spacers and new sustainable projects.
We reduce our water footprint and improve our impact
Water, mainly from springs and groundwater wells, is an essential resource in our processes. We therefore promote continuous improvements to optimise our usage. We have since 2019 been calculating the hydrological and water footprint at all sites and undertaking research and development projects to reduce consumption per hectolitre produced.
4.23 hl of water / hl of bottled beer in 2024 1.97 hl of water / hl of bottled water and soft drinks in 2024
Since 2021, the El Prat de Llobregat and Estrella de Levante breweries have held the EsAgua Platinum seal, in recognition of our commitment to responsible water management and transparency in reporting results.
Committed to combating climate change
At Damm, we remain committed to fighting climate change and reducing our carbon footprint throughout the value chain.
We also received the Sustainability Action 2024 Award for our commitment to renewable energy and energy efficiency.
In 2024, we doubled the capacity of our photovoltaic plant to 59,000 m², giving us the largest solar panel surface area of any Spanish brewery on the Iberian Peninsula.
We received our second Lean & Green Star for achieving the goal of reducing CO2 emissions from logistics activities by more than 30%.
26.5 % of the electricity we consume is self-generated Preserving biodiversity, caring for the environment
With the aim of expanding our positive impact on the environment, at Damm we promote biodiversity protection projects in collaboration with local entities, and involve our team through environmental volunteering and awareness-raising actions.
Some examples of conservation actions include the restoration of an kelp forest in the Cap de Creus Nature Park, the recovery of the Spanish toothcarp in the Llobregat delta with corporate volunteering participation, and the repopulation of the the River Tejadillos with the Iberian crayfish using environmental DNA.
Additionally, the Estrella de Levante Foundation continues to promote actions in defense of biodiversity in the Region of Murcia, such as the removal of 20 tons of waste from the Mar Menor in collaboration with the Cofradía de Pescadores and actions with SEO/BirdLife and ANSE to improve the habitat of the El Espigar property and support the reproduction of the endangered marbled ducks.
- Society
Positive impacts on our environment
Through the actions of the Damm Foundation, the Estrella de Levante Foundation and the patronage and sponsorship initiatives promoted by the different companies, we support cultural, social, culinary, sporting and environmental initiatives, to help generate a positive impact on our environment.
The Damm Foundation, supporting culture, sport and society
At the Damm Foundation, we work in three main areas: sport, culture, and social action.
Through the Damm Football Club and the Damm Padel Club, we encourage young people to play sport, providing scholarships for their academic and sports training. In the cultural field, we collaborate with leading institutions and renewed the Impulsa Cultura Seal in 2024. On the social side, we support educational and social action projects and have made donations and emergency aid for people affected by the 'DANA' flash flooding in Valencia. In addition, we have received the Social Responsibility Commitment Award from Foment del Treball.€4.01M allocated to projects by the Damm Foundation 275 young athletes trained 70 organisations with which the Damm Foundation has collaborated Damm Sports City, a dream come true
To mark the 70th anniversary of Damm Football Club, the Damm Foundation inaugurated its new 30,000 m² sports complex in Montjuïc. The facilities include two 11-a-side football pitches, one divisible into two 7-a-side football pitches, and two buildings. This new space will allow us to continue promoting sport and training young athletes, in both their professional and personal development.
Estrella de Levante Foundation, committed to its land and people
The Estrella de Levante Foundation was set up in 2021 and continues to strengthen its position as a major social player in its area of influence (Murcia, Alicante, Albacete and Almeria).
Its key operational areas are protection of the environment, focusing on the Mar Menor and the basin of the River Segura, the preservation of culture and tradition, social initiatives in support of vulnerable groups, and promotion of local cuisine, through a commitment to training and talent management.
Sponsorships and partnerships to share our values
The grass-roots nature of our activity allows us to promote a broad programme of sponsorships and collaborations in the fields of culture, gastronomy and sport, strengthening our connection with society and sharing our values and commitments.
28 collaborations in national and international gastronomic events 54 collaborations in national and international cultural events 45 sponsorships of sports teams and events It should be noted that Estrella Damm was a sponsor of the 37th America's Cup, held in Barcelona in 2024.
Visits and activities at our breweries
The Estrella Damm Old Brewery (Barcelona) and the Estrella de Levante (Espinardo), Cervezas Victoria (Málaga) and Cacaolat (Santa Coloma de Gramenet) plants are landmark venues and gathering points where we hold a wide variety of events related to sports, culture, gastronomy and innovation. They furthermore allow us to show the manufacturing process behind our products and reveal the history of our brands to the public.
47,684 visitors to our breweries 118,745 people attending events at our breweries 481 events at our breweries 
