Estrella Damm kicks off the summer with "Lo mismo de siempre", its new Mediterráneamente campaign
A tribute to traditional summers and the small pleasures that now form part of our way of life
“Lo mismo de siempre” (“the same as always”) is Estrella Damm’s new Mediterráneamente campaign. An ode to traditional summers, the moments we share with our Ioved ones and the landscape, culture and gastronomy of the Mediterranean. In short, all the small pleasures we enjoy each summer, ones that have become habits and part of our way of life.
Starring promising young film actors such as Quim Àvila, Pol Hermoso, Ariadna Llobet, Blanca Parés and Albert Salazar, the campaign also features Quim Gutiérrez, who, in 2015, appeared in Vale, Estrella Damm’s first short film, Georgina Amorós and TwoJeys, Biel Juste and Joan Margarit, the founders of the men’s jewellery brand.
With simplicity and authenticity, Estrella Damm’s new video tells the story of five friends who decide to spend the summer together again. Another summer doing “lo mismo de siempre” in the same company, in the same house and on the same beach and going on the same excursions... This familiarity is what makes it special; experiences are relived, bonds are strengthened and, year after year, an entire universe of emotions and shared memories are rekindled, making summer much more than just a season of the year.
Josep Montero (the Oques Grasses singer) and Rita Payés are tasked with setting the beat for “Lo mismo de siempre” with a version of Another Sunny Day, a song by Scottish band Belle and Sebastian, produced by Arnau Vallvé specifically for the occasion. The song can now be heard on music platforms such as Spotify, Apple Music, YouTube Music, Amazon Music, Deezer and Tidal.
“Lo mismo de siempre” is an idea conceived by Oriol Villar (the creator of Estrella Damm’s Mediterráneamente concept) and directed by Nicolás Méndez from the CANADA production company, renowned for directing music videos for major artists such as Rosalía, Travis Scott and Camila Cabello. With a unique and cinematographic visual style (as he demonstrated in Malamente), Méndez has made a name for himself as a key figure in the international audiovisual world.
Starting today, “Lo mismo de siempre” will be available on Estrella Damm’s YouTube channel and social media and at www.estrelladamm.com.
