"He estat a tot arreu", Xibeca's latest campaign, returns
The brand recalls the moments shared with several generations with this advert
For the second year running, Xibeca launches 'He estat a tot arreu', the latest campaign for Damm's emblematic litre beer, through which the brand recalls all the moments experienced and shared with generations of fans throughout its history.
In the piece, to the rhythm of the refrain "He estat a tot arreu" from the song Espinàs - an adaptation by the group Vàlius of the song 'I've been everywhere' from Australian Geoff Mack, the piece reviews moments in which Xibeca has been present in the lives of many people: from holidays on the beach to excursions to the mountains, through local festivals, camping, concerts and Barcelona's calçotades, or in the company of friends and family, highlighting the essence and origins of the brand: a smooth beer, ideal for sharing.
Since 4 April, the regional campaign has appeared in digital media as well as on the brand's social networks (Twitter, Instagram, Facebook and YouTube) and will run until the end of April.
