Estrella Damm, new Global Partner of FC Barcelona
Estrella Damm beer has renewed its sponsorship agreement with FC Barcelona until 2022 and will continue to be the Official Beer of FC Barcelona
Estrella Damm and FC Barcelona have announced the renewal of the brand’s sponsorship agreement with the Club for the next four seasons, continuing the relationship that has united them for more than 25 years. The agreement was made official at the Estrella Damm Old Brewery at an event attended by Josep Maria Bartomeu, President of FC Barcelona, Jorge Villavecchia, Managing Director of Damm, Manel Arroyo, Vice-President of Marketing and Communication of the Club and Ramon Agenjo, Managing Patron of the Damm Foundation.
The new agreement deepens the relationship of the beer brand with the Club, with Estrella Damm becoming a Global Partner of FC Barcelona from the 1st of July 2018. Estrella Damm will continue to be the Official Beer of FC Barcelona and will feature at the Camp Nou and other Club facilities.
Estrella Damm will also continue to be linked to FC Barcelona’s gastronomic offer, in, for example, La Cerveseria or in the Camp Nou Lounge, a space created in the first tier of the Grandstand during the summer, offering a combination of leisure and gastronomy.
Estrella Damm and FC Barcelona will continue to promote activities that bring the Club and the beer brand closer to the Club’s fans. One such activity was the #IniestaPorUnDia contest in 2016 and 2017, a brand activation action on social media, promoted jointly by Estrella Damm and FC Barcelona, which gave 14 people the opportunity to experience, in person, a day in the life of the azulgrana captain, Andrés Iniesta.
Estrella Damm and FC Barcelona
Since its origins in 1876, Estrella Damm has been linked to the world of sport and the brand has accompanied FC Barcelona at many moments in its history. Both hundred-year-old institutions have staged numerous activities together involving the club’s fans, sharing with them all the successes and titles achieved by Barça and its players year after year.
These actions include the now traditional Estrella Damm Champions bus, on which all the players celebrate during the Barça street parade every time the team wins a title such as the League, the Champions League or the Copa del Rey. The Gamper Festival and the Man of the Match Trophy are other activities that FC Barcelona and Estrella Damm share together each season.
Damm also has its own grassroots football team, CF Damm, which, in addition to having won prestige in its category, has been the starter club of great players who have later played for the FC Barcelona first team.
Statements during the event
Jorge Villavecchia, Managing Director of Damm: "For more than 25 years, Estrella Damm has worked hand in hand with FC Barcelona. The renewal of this agreement not only highlights Estrella Damm’s commitment to the Club, but also that of Damm to sport and society. FC Barcelona’s international fame undoubtedly contributes to the internationalisation of our company, one of the pillars of our strategic plan. We are confident that this new period will bring great success to the Club, to our brand and to the fans of FC Barcelona."
Manel Arroyo, Vice-President of Marketing and Communication at FC Barcelona: "FC Barcelona is pleased to sign this renewed and improved sponsorship agreement with Estrella Damm. After more than 25 years together, the bond between Estrella Damm and FC Barcelona remains unchanged. In addition to having a shared set of values, Barça and Estrella Damm share the aim of increasing our international visibility and of being powerful global brands. At the Club we are convinced we will continue to share many more unforgettable moments, as we have done until now.