Ten summers Mediterráneamente
Estrella Damm premieres its first musical short film featuring the Mediterráneamente summer songs
With freshness and energy, Michelle Jenner and Oriol Pla rise to the challenge of singing and dancing in Álex y Julia, the new short film by Estrella Damm that brings together all the summer songs of the Mediterráneamente campaigns.
From director Dani de la Torre, who shines in this musical after disturbing us with his thriller El Desconocido (Retribution), the short les us be carried away on an authentic emotional roller coaster, remembering past summers through the melodies made popular by Estrella Damm. The trip down memory lane culminates in a fantastic performance, by Billie The Vision & The Dancers, of Summercat, the great song that boosted the popularity of this Swedish group in the first advertisement in 2009.
Coinciding with the celebration of 10 Mediterráneamente campaigns, the island of Formentera is again, as on that first occasion, the natural setting for the fun sound journey of Álex (Pla) and Julia (Jenner), two musicians who play cover versions but dream of composing a song of their own.
The songs of previous summers form the thread of the story, in which Jenner elegantly sings Fantastic Shine, by Love of Lesbian, and Pla enthusiastically belts out I wish that I could see you soon, by Herman Düne. The short film ends with the two protagonists miraculously, and funnily, composing the same song simultaneously, The place to stay, inspired by the beauty of a sea which they both absolutely adore. This campaign’s catchy song, inspired by the Mediterranean, is actually by Toni M. Mir, and is performed in a memorable scene on the beach at night, where the screen splits into two and we see in parallel the heartfelt performances of Jenner and Pla, who let themselves get carried away by an irresistible choreography, with musicians and dancers.
It is possible that Álex and Julia only have in common a distant summer fling, and their taste for cold beer drunk from the bottle, of course, but if there is one thing that this campaign expresses, in which Oriol Villar returns as creative director, it is that they share with us the Mediterranean feeling and way of life. The sea is the best reflection of this, of recent summers captured in this musical short film, the sounds of a generation.
The 10 summer Estrella Damm Mediterráneamente campaigns
2009 - Formentera - Summercat, Billie The Vision & The Dancers
2010 - San Juan - Applejack, The Triangles
2011 - elBulli - I wish that I could see you soon, Herman Düne
2012 - Serra de Tramuntana - You can’t say no forever, Lacrosse
2013 - Love of Lesbian - Fantastic shine, Love of Lesbian
2014 - Santa Clara Fest - If you wanna, the Vaccines
2015 - Vale, de Alejandro Amenábar - Our place, Maïa Vidal
2016 - Las Pequeñas Cosas, de Alberto Rodríguez - Those little things, Ramon Mirabet
2017 - La Vida Nuestra, de Raúl Arévalo - (Don't fight it) Feel it, AaronChupa
2018 - Álex y Julia, de Dani de la Torre - The place to stay, Toni M. Mir