Victoria will restock more than 120,000 litres of beer in bars and restaurants in Malaga
This initiative, which is equivalent to 600,000 cañas, small draught beers, will help bars and restaurants in the province of Malaga get started again
Cervezas Victoria, the Malaga brewer, will support the revival of the hospitality industry by replacing more than 120,000 litres of beer in bars and restaurants when they can open again. This is equivalent to 600,000 cañas, the typical small draft beers served in bars throughout Spain. The beer company’s technical service is also checking and doing maintenance work on all the draught beer taps and dispensing systems, both barrels and tanks, to ensure that they are in perfect condition when bars and terraces are open for business again. Victoria’s sales team has been contacting all their customers in the last few days to organise and implement the measures designed to support each of them.
Cervezas Victoria is also working on offering bar staff new training sessions in the near future. These free digital sessions will be run by Gastromarketing and will focus on current matters of interest to the hospitality industry, to help the sector’s professionals prepare for the future. Topics to be covered will also include what measures are needed to make a restaurant a safe, how to offer the best delivery and take away services and guidelines on how to adapt to the “new normal”.
Additionally, Cervezas Victoria has a new mobile app, Bar Manager, which allows customers to manage their personalised account and to be in permanent contact with the sales team. While the Covid-19 crisis lasts, and in the weeks that follow, the Bar Manager app will have a specific section called Operación Reapertura with up-to-date information of interest to the hospitality industry, including the Government’s labour and financial measures.