Damm celebrates its 150th anniversary strengthening its commitment to innovation and hospitality at HIP 2026
Bohemia Damm Reserva 150, the beer that the company has launched to commemorate its 150th anniversary, and Nestea are the star products of this edition
Damm is once again participating in HIP - Horeca Professional Expo, the leading innovation event for the hospitality sector, which is being held at IFEMA Madrid from 16 to 18 February. In this new edition, the company focuses on innovation, digital transformation and the use of data and artificial intelligence as key levers to continue offering an increasingly personalised service to customers in the Horeca channel.
Damm's participation in HIP 2026 coincides with its 150th anniversary, a milestone that marks a particularly significant edition for the company. The Damm stand at HIP 2026 has been conceived as a space linked to the commemoration of this event and aimed at strengthening relations with customers and professionals in the sector. An environment designed to share experiences, encourage dialogue and create a meeting point with bars and restaurants.
In this space, industry professionals will have the opportunity to learn first-hand about some of the innovations fostered by Damm in recent years, as well as to try a selection of its wide range of products. The event includes products such as Nestea and a range of the company’s speciality beers, such as Bohemia Damm Reserva 150, the beer that the company has launched to commemorate its 150th anniversary, a milestone that will be celebrated with several activities throughout the year.
What's more, the company is sponsoring Kitchen Lab by Estrella Damm, an experiential space within the fair designed to put on a live show of the latest solutions in equipment, technology, processes and food service for professional kitchens. Here, practical demonstrations are carried out to address some of the current challenges in the sector, such as optimising operations, improving energy efficiency and increasing productivity in hospitality establishments, among others.
