Damm to distribute Más+ by Messi in Spain, Leo Messi's new drink
Más+ by Messi contains vitamins, electrolytes and natural flavours, without sacrificing incredible taste
Damm, leader in the production, packaging and distribution of beverages in the Iberian Peninsula, will distribute Más+ by Messi™ in Spain, the innovative drink co-created with Leo Messi. After its resounding success in the United States, Más+ by Messi is coming to the Spanish market with four varieties: Miami Punch, Berry Copa Crush, Orange d'Or and Limón Lime League, all of which combine a well-balanced and refreshing flavour.
“Más+ is a drink that I have wanted for a long time, and I want to share it with my family, my friends, and the younger generations. I feel that everyone, not just professional athletes, should be able to enjoy a drink with natural flavours, without artificial sweeteners or colourings," explained Leo Messi.
With 6 vitamins and 3 key electrolytes, and no artificial colours, flavours or preservatives, Más+ by Messi™ has been developed under the values of naturalness, simplicity and quality. The range consists of four flavours inspired by iconic moments in the footballer's career:
- Más+ by Messi Miami Punch: Drawing inspiration from the city where Messi and his family currently reside, it combines a balanced blend of red fruits with a hint of pineapple, resulting in a refreshing fruity flavour.
- Más+ by Messi Berry Copa Crush: Hints of blueberries, raspberries, cherries and acai berries strike a perfect sweet and citrusy balance, with a smooth finish. It is named after the many trophies Messi has lifted throughout his career, including the World Cup.
- Más+ by Messi Orange d’Or: A perfectly balanced citrus flavour, combining orange with subtle notes of mandarin. It is inspired by the player's historic eight Ballon d'Or awards.
- Más+ by Messi Limón Lime League: It combines a fruity, sweet and refreshing taste with the citrus touch of lemon and lime. It pays tribute to Messi's time in the UEFA Champions League, a trophy he lifted four times.
The full range of flavours (from left to right): Más+ by Messi™ Berry Copa Crush, Más+ by Messi™ Miami Punch, Más+ by Messi™ Limón Lime League and Más+ by Messi™ Orange d’Or.
This agreement strengthens Damm's position as a leader in the Spanish beverage sector, consolidating its growth strategy and contributing its experience in national distribution to the launch of new international brands.
As of today, the complete range of Más+ by Messi™ is available in the country's main supermarkets in 500 ml PET bottle format, as well as via eu.masbymessi.com.
