Damm, Premios de la Communication award winner
The award, given by Dircomfidencial, recognises the company's strategy and evolution in communication
Damm received an award at the II Premios de la Comunicación in the "Excellence" category on 15 June, organised by Dircomfidencial at a gala held in the gardens of Casa de América (Madrid).
Fede Segarra, Damm's Director of Communication, received the award from María Luisa Martínez, Director of Communication of CaixaBank and President of Dircom Catalonia. Segarra praised the work of the 14 people who work in Damm's Communication area. "We have a young, creative team, with a lot of talent and a desire to do different things in a strategic way". He also praised the important role that communication played during the pandemic and how "the leadership of communication managers has been key in transforming organisations to catalyse social support".
Martínez also placed emphasis on the importance of a "good corporate communication strategy", based on a "truthful, authentic, responsible and honest message" and on the "ability to convey these attributes to stakeholders and, above all, to society. All these are values that Damm brings together".
The awards ceremony, which complied with the safety measures indicated by the authorities, was attended by around a hundred industry professionals, including communication and marketing directors from large companies, public representatives, agency directors, independent professionals and leaders of the main industry associations.