Estrella Damm and Nil Ojeda hide two solid gold treasures in Catalonia and Madrid
The first five clues will be hidden on the labels of 1,000 limited-edition Estrella Damm bottles available exclusively at Damm Shop
What if the label of a beer bottle became a treasure map? This is the idea behind The Treasure of the Mediterranean, a challenge launched by Estrella Damm and Nil Ojeda that’s set to convert 1,000 limited-edition bottles into the starting point for an adventure featuring two hidden treasures, one in Catalonia and the other in Madrid.
And the prizes will be well worth it; each of the two treasures will contain a bag with five solid 14-carat gold beer bottle caps valued at €3,000. To find them and continue the search, the participants will first have to find the five clues hidden on the labels of the limited-edition bottles (available exclusively at Damm Shop), as these will be key to discovering the locations of the treasures in Catalonia and Madrid.
However, once the first five clues have been resolved, one last piece will remain to complete the jigsaw. Nil Ojeda will reveal the definitive clue on his Instagram profile (@nil) to enable everyone to discover the exact locations of the two treasures. This is when the final race will begin; the first person to reach each of the two locations will obtain the Treasure of the Mediterranean.
Estrella Damm and Nil Ojeda, together in the treasure hunt
The Treasure of the Mediterranean came into being as a result of the partnership between Estrella Damm and Nil Ojeda, one of Spain’s most prominent content creators and named Best Content Creator of the Year by Forbes España in 2025.
His relationship with Estrella Damm began this year with his involvement in the summer La leyenda del Canyut campaign, and it will now move forward with its first initiative based on a treasure hunt.
This proposal is aligned with Nil Ojeda’s approach to creating content, one based on challenges, games and interaction with his community. On this occasion, he’ll take this dynamic beyond the screen and turn his followers into the protagonists of a challenge, during which they’ll have to investigate and follow the clues until they discover the two hidden treasures.
