Estrella Damm, awarded at Liderpack 2021
The award-winning packaging, which replaces the decorated plastic wrapping of the cans, stands out for its sustainability
Estrella Damm's cardboard packaging with rounded corners, which has replaced the decorated plastic wrapping of the brand's can packs since February 1, has won the "Best of Show" award at the Liderpack Awards 2021.
The event, organised by the Spanish Packaging Association and the Hispack show at Fira de Barcelona, has awarded this packaging, made by Graphic Packaging International Spain, for its sustainability. It is made from natural fibres with PEFC certification, which certifies that the cardboard used comes from sustainably and responsibly managed forests, reducing the use of 99 tonnes of plastic per year. In addition, the packaging has rounded edges and different opening options, thus facilitating interaction with consumers.
This year, 99 works were submitted by companies and schools from all over Spain, and a total of 46 works were awarded. Specifically, 22 in the packaging category; 17 in POS; 6 in Young Design, and one in the special category for designers "new projects and innovation".