Estrella Damm embarks on the 37th America's Cup
The beer will also be a sponsor of Emirates Team New Zealand, the team defending the America’s Cup.
The Antigua Fábrica Estrella Damm in Barcelona hosted the presentation of Estrella Damm’s sponsorship of the 37th America’s Cup, which will be held in Barcelona in 2024. The event, in which the mythical America’s Cup −the oldest sports trophy in history, dating back to 1851− took centre stage, was attended by Grant Dalton, CEO of the 37th America’s Cup, and Jorge Villavecchia, CEO of Damm, who talked about Barcelona, the economic impact that the competition will have, the citizens’ participation in the tournament and the importance of sustainability in the management of an event of this size.
“We are so proud to have Estrella Damm back sponsoring both the America’s Cup event as well as Emirates Team New Zealand, as in 2007. The fact we have so effortlessly re-established the partnership again after 16 years since we last competed in Spain illustrates the enduring relationship with largely the same people within both organisations”, commented Grant Dalton. For his part, Jorge Villavecchia highlighted the international nature of the event: “The America’s Cup will put Barcelona at the epicentre of international sport, where the best sailors and teams from around the world will gather. [...] We are certain that Estrella Damm’s collaboration with the America’s Cup will raise the international profile of the city of Barcelona and the Estrella Damm brand, which is already present in more than 130 countries worldwide”.
As the official sponsor, Estrella Damm will be the competition beer and be given visibility in the different spaces provided both for the preliminary regatta in Vilanova i la Geltrú and during the competition in Barcelona. It will also carry out actions that bring the competition and the sport of sailing closer to the general public.
The event also served to announce that Estrella Damm will be a sponsor of the Emirates Team New Zealand (ETNZ), the defending champion whose title will be on the line in the summer-autumn of 2024.
The Emirates Team New Zealand AC75 boat, with the Estrella Damm logo, (©Emirates Team New Zealand).
Estrella Damm is therefore once again the sponsor of the America’s Cup −just as it was in the 2007 and 2010 editions held in Valencia− and of the Emirates Team New Zealand −which it also sponsored in the 2007 edition−, reaffirming its commitment to sailing, sport and society.
Estrella Damm and sailing
The relationship between Estrella Damm and sailing dates back more than 25 years, with the first sponsorships of the Copa del Rey (Palma de Mallorca), a competition which it won in 1998, 2018 and 2019. In 2007 and 2010 it also participated in the first and second edition of the Barcelona World Race, the only non-stop, round-the-world sailing regatta with two crew members, starting and finishing in Barcelona.
With 147 years of history behind it, today Estrella Damm’s presence in the world of sport knows no limits, and the company remains committed to all its disciplines in both national and international events related to football, basketball, tennis, paddle tennis, sailing and golf, among other sports.
The America’s Cup
The America’s Cup is the oldest international sporting trophy −dating back to 1851– and stands as one of the hardest sporting endeavours. The New York Yacht Club, one of the most prestigious clubs in the world, held the trophy for 132 years before losing it in 1983 to Australia. Since then, the Cup has only been won by teams from the United States, Switzerland and New Zealand. The current Defender of the America's Cup is Emirates Team New Zealand, representing the Royal New Zealand Yacht Squadron.
The 37th America’s Cup will take place between August and October 2024 in the beating heart of Barcelona, one of the most visited cities on planet earth. Situated around Port Vell and out along the beach to Port Olympic, the sailing world has made Barcelona their home for what promises to be one of the most intense America’s Cups in the event’s 174-year history.