Estrella Damm launches ‘Soul’ in the UK
The advertisement already has more than 2.3 million views on YouTube
‘Soul', the first act of Estrella Damm’s Mediterráneamente advertising campaign, can now be seen in the United Kingdom, one of the brand's main international markets. The message of ‘Soul’, which first ran in Spain in 2019, is raising awareness of the need to protect the Mediterranean Sea.
The campaign, which was launched at the beginning of October and will run until the 31st of November, is on television, other media and social media. It has been very well received - in just four weeks it has reached 2.3 million views on Youtube. The Grocer magazine, one of the UK food and drink retail sector’s best known and most widely distributed publications, made 'Soul' its Ad of the Week.