Estrella Damm makes a great leap forward in amateur padel sponsorship
The World Padel Tour joins the project of bringing the professional circuit closer to amateur padel
The Series Nacionales de Pádel and Estrella Damm today announced the brand's sponsorship agreement with Spain’s most important amateur team padel competition for the next six seasons. This sponsorship agreement reinforces Estrella Damm’s commitment to sport and, in particular, to padel, a sport which the brand has supported for over 20 years.
The agreement makes the beer brand the main sponsor of the competition, which will now be known as the Series Nacionales de Pádel Estrella Damm. Estrella Damm will also be the Official Beer of the Series Nacionales de Pádel.
One of the main pillars of this project is to improve the links between amateur and professional padel. In recent years, padel in Spain has grown enormously, both in the number of fans and the number of players. The agreement between the Series Nacionales de Pádel and Estrella Damm will allow the World Padel Tour (WPT), the international professional circuit for the world’s best players, to get closer to padel fans in order to strengthen the links between professional padel and amateur players.