'Who wins?': Damm Lemon's new campaign starring Marc Soler
Directed by Martí Arbaizar, it can now be seen on television, connected television platforms, digital media and social networks in Catalonia and the Balearic Islands
Who wins: the one who comes in first or the one who goes the furthest? The one who thinks twice or the one who jumps in head first? Sometimes, it seems that everything is a race. But what if winning meant something else? This is the reflection posed by "Who wins?", Damm Lemon's new summer campaign, which invites us to stop, enjoy the present and toast to the moments we share.
Starring Marc Soler, known for his performances in Cucut, Todos mienten, Celeste and L'herència, and directed by Martí Arbaizar, the scene takes place on the Costa Brava between dips in the sea, games with friends and improvised volleyball matches, reflecting on the competitiveness of everyday life. And after all, as Marc says from a seaside terrace with his friends, "maybe the ones who win are the ones who know when it's time to stop competing".
All this while enjoying a Damm Lemon, made with Estrella Damm and Mediterranean lemons. A simple recipe where the proportions are fundamental: six parts of Mediterranean malt, rice and hops beer to four parts refreshing lemonade, with a slight hint of lime for a more refreshing, sophisticated taste.
With "Who wins?", Damm Lemon brands a new instalment of its summer campaigns, faithful to its fresh, Mediterranean spirit, whose soundtrack this year is the song "Només viure" by Ginestà. A proposal that picks up the baton from previous pieces such as "Rutina" (2020), starring Isak Férriz, and "Variar" (2023), with Carlos Cuevas, consolidating a creative universe of its own that advocates the importance of slowing down and enjoying the moment.
"Who wins?" is an original idea of the agency The Cyranos, produced by Agosto, which from today can be seen on television, connected TV platforms, digital media and social networks in Catalonia and the Balearic Islands.
Starring Marc Soler, known for his performances in Cucut, Todos mienten, Celeste and L'herència, and directed by Martí Arbaizar, the scene takes place on the Costa Brava between dips in the sea, games with friends and improvised volleyball matches, reflecting on the competitiveness of everyday life. And after all, as Marc says from a seaside terrace with his friends, "maybe the ones who win are the ones who know when it's time to stop competing".
All this while enjoying a Damm Lemon, made with Estrella Damm and Mediterranean lemons. A simple recipe where the proportions are fundamental: six parts of Mediterranean malt, rice and hops beer to four parts refreshing lemonade, with a slight hint of lime for a more refreshing, sophisticated taste.
With "Who wins?", Damm Lemon brands a new instalment of its summer campaigns, faithful to its fresh, Mediterranean spirit, whose soundtrack this year is the song "Només viure" by Ginestà. A proposal that picks up the baton from previous pieces such as "Rutina" (2020), starring Isak Férriz, and "Variar" (2023), with Carlos Cuevas, consolidating a creative universe of its own that advocates the importance of slowing down and enjoying the moment.
"Who wins?" is an original idea of the agency The Cyranos, produced by Agosto, which from today can be seen on television, connected TV platforms, digital media and social networks in Catalonia and the Balearic Islands.
Damm Lemon on social media:
Twitter (@DammLemonEs) I Instagram (@dammlemon_) I Facebook (@DammLemon) I Youtube (@dammlemon)
