"Hay verano. Hay Nestea" (It's Summer. It's Nestea time"), Nestea's new summer campaign
Spain's favourite tea brand pays homage to summer clichés with guest AuronPlay
Is there anything more typical of summer than a dip in the pool, a siesta after lunch, a big party with friends or a game of volleyball on the beach? Yes: a cold Nestea. With this simple yet powerful idea, Nestea launches “Hay verano. Hay Nestea” [“It’s summer. It’s Nestea time”], its new campaign for this summer; a proposal full of humour that invites you to enjoy the summer with a cold Nestea as your best ally.
The campaign "Hay verano. Hay Nestea" includes some of the most recognisable summer clichés, mixing the characteristic visual codes of the social networks with a casual and friendly tone. The new Nestea campaign once again features popular streamer AuronPlay, accompanied by a new, more danceable and refreshing version of the soundtrack that Spain's favourite iced tea brand launched earlier this year.
According to a recent study by the consultancy firm Kantar, Nestea is positioned as the Spain's favourite brand in the tea refreshing drinks sector. The study, which focuses on the analysis of consumer behaviour, highlights Nestea's leading position in brand awareness and preference, consolidating its position as a versatile option that accompanies consumers in their leisure time and everyday routines.
Starting today, the campaign will be visible nationwide on connected TV platforms and in cinemas, as well as on digital media and Nestea's social media profiles in Spain. The campaign is also reinforced with outdoor and point-of-sale initiatives, with the aim of being close to all those who make summer their best moment... And know that, if “It’s summer, it’s Nestea time”.
About Nestea
Nestea arrived in Spain in 1993. Since then, Nestea has been gaining more and more followers and has become the favourite tea brand in the Spanish market. Today, Nestea is available in bars, restaurants and supermarkets throughout the country in the flavours Nestea Lemon, Nestea Sugar-Free Lemon, Nestea Passion Fruit Green Tea, Nestea Mango-Pineapple and Nestea Peach and in the formats of 33 cl can, 0.5 and 1.5L PET bottle and 33 cl glass bottle.
