‘Alma’ and ‘Amantes’ honoured at the Premios Dircom Ramón del Corral 2020 communication and PR awards
Estrella Damm advertising campaign wins awards in the External Social Responsibility and External Campaign categories
On the 11th of May, the Estrella Damm advertising campaign ‘Alma’ and ‘Amantes’ won two awards at the third Premios Dircom Ramón del Corral 2020, which recognise the best communications and public relations actions in Spain. The awards are organised by the Spanish Directors of Communication association, the Asociación de Directivos de Comunicación, Dircom.
The jury voted for Estrella Damm in 2 of the 23 categories during a special online programme presented by the journalist Sonsoles Ónega on the official Dircom YouTube channel and which was followed by 500 people. ‘Alma’ and ‘Amantes’ won the External Industry Campaign category, for giving visibility to the environmental situation in the Mediterranean Sea and in the External Social Responsibility category, for raising public awareness of the ecological emergency the Mediterranean is facing.
Miguel López-Quesada, President of Dircom and Fundacom, expressed his thanks for the quantity and quality of the participation, with more than 200 projects submitted.
These awards allow Estrella Damm to participate directly in the Premios internacionales Fundacom with ‘Alma’ and ‘Amantes’. These international awards celebrate excellence and best practices in Communications and Public Relations in Spanish and Portuguese worldwide and will be made public in June 2020.
Awards for ‘Alma’ and ‘Amantes’
This award is in addition to others that Estrella Damm’s work to raise awareness with the ‘Alma’ and ‘Amantes’ campaign has received in 2019 and 2020.
In 2019, Estrella Damm won the Trayectoria Publicitaria de una Marca award for the brand’s advertising trajectory from the Club de Jurados de los Premios Eficacia and gold for brand building, the Oro a la Construcción de una Marca, at the XXI Gala de los Premios a la Eficacia. Estrella Damm also received the Aster business communication award, the Premio Aster de Comunicación Empresarial, for ‘Alma’ and ‘Amantes’, the two acts of the 'Mediterráneamente' campaign, for promoting the message of environmental sustainability with a spectacular production and a story that involves the viewer. In February of this year, Estrella Damm received the TOP Posicionamiento award granted by the jury of the IPMARK digital portal for the most successful marketing strategy and, in March, the beer brand was named Mejor Comunicador del Año (Best Communicator of the Year) by the Blanquerna university for its successful environmental awareness campaign.