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Bad Gyal stars in the Estrella Damm summer campaign

Bad Gyal stars in the Estrella Damm summer campaign

The brand introduces the trailer for the new campaign, which also includes the participation of YouTuber xBuyer

Estrella Damm has introduced the trailer for "PKM", the new summer campaign for this year, starring singer Bad Gyal, and including the participation of YouTuber xBuyer. A campaign that encourages viewers to enjoy summer in the purest Mediterranean style, with a soundtrack written and performed by Bad Gyal titled "El Sol Me Da", the new single by the artist that will debut along with the campaign and promises to be a hit on this year's summer charts.

Alba Farelo, also known as Bad Gyal, is one of the top musical performers on the international stage. She has 19 records that have gone platinum, and 5 that have gone gold. Her music is a blend of styles, drawing inspiration from global dance culture, including genres such as dancehall, reggaetón and dembow, among others. The artist is currently launching her new international tour where she will perform her latest hits, Chulo, Sin Carné or Real G (ft Quevedo), which will form part of La Joia, her debut album scheduled to be released in 2023.

"PKM" also boasts the participation of YouTuber Javier Ruiz, more commonly known as xBuyer, a content creator that has become an icon in the world of football on YouTube, where he has accumulated over 5.4 million subscribers. On his channel, and as always, inseparable from his brother Eric, he uploads all kinds of football challenges and reactions to the latest football news, as well as the day-to-day of his indoor football team, which uses the same name as in the King's League, xBuyer Team.

Oriol Villar, also the creator of the Mediterráneamente concept, wrote the script for and directed the Estrella Damm campaign. “PKM” will debut in the next few days on Estrella Damm's social media and on


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