Damm turns pink for breast cancer awareness
The company takes part in “Saca pecho por ellas”, an initiative of the Asociación Española Contra el Cáncer, the Spanish cancer association
Once again this year, on the 19th of October, the façades of the Old Estrella Damm Brewery (Barcelona), the Estrella Damm brewery in El Prat de Llobregat (Barcelona), Plataforma Continental (Madrid), Victoria (Málaga) and Estrella de Levante (Murcia) were lit up in pink from seven o'clock in the evening until after midnight as part of the World Health Organisation (WHO) Breast Cancer Awareness Month, with the active participation of the Asociación Española Contra el Cáncer (AECC), the Spanish cancer association.
Other emblematic buildings in Spain have also taken part in this action, with which the AECC launched "Saca pecho por ellas", a campaign which aims to raise awareness of the importance of preventing breast cancer. As part of the campaign the organisation also aknowledges the commitment of all those women who have supported research into the disease for over 50 years. Breast cancer is one of the cancers which has been most researched and it has one of the highest survival rates, close to 90%.