'Flow with Nestea', Nestea's new summer campaign with Óscar Casas and Clers
The new creative concept from Spain's favourite tea brand invites you to have fun, let go, and enjoy the best of summer
What if this summer we just let ourselves go? That is exactly what “Flow with Nestea”, Nestea’s new summer campaign proposes starring actor Óscar Casas and content creator Clers, which encourages people to have fun, enjoy the moment and embrace everything that's great about summer.
Set in a number of everyday settings, from a living room and a bar to a gym, a train and the beach, the ad shows its protagonists improvising, breaking expectations and enjoying themselves without worrying about what others might think. The result is a vibrant succession of scenes that brings to life the spirit of “Flow with Nestea”. The campaign is set to a cover of “Girls Just Want to Have Fun” by STRFKR, strengthening its playful and upbeat tone.
“Flow with Nestea” also highlights the brand’s growing range of flavours, including Nestea Lemon, Nestea Green Tea Passion Fruit and Nestea Red Fruits with Açaí. The portfolio is designed to offer refreshing options for different consumption occasions.
With “Flow with Nestea”, Spain's favourite tea brand presents its new creative platform. A concept that invites you to live and act without complications, inspired by the essence of the drink itself: refreshing, non-carbonated and easy to enjoy, with the perfect balance between the taste of tea and fruit in each of its varieties.
Developed by the independent creative agency MONO and produced by Contrario, "Flow with Nestea" can now be seen on the brand's social media and will be activated nationwide in June and July. The campaign will run across television, connected TV platforms, digital media and social networks, supported by a broad outdoor advertising roll-out across bus shelters, buses and trams.
