“Hay OT, hay Nestea” (There is OT, there is Nestea): Spain's favourite tea brand makes its way into the Operación Triunfo Academy
The rising stars can enjoy Nestea on a daily basis while they rehearse, relax or share secrets in the corridors of the Academy
Today OT (Operación Triunfo) 2025 kicks off... and Nestea is part of the show. Mics at the ready, sheet music open, and the first chords about to be struck, the Academy has everything in place to kick off a new season of the country's most-watched musical talent show, premiering today, 15 September, at 10 p.m. on Prime Video. And, Nestea will also be joining the Academy. This autumn, there's OT, there’s Nestea.
Spain's favourite tea brand will be present in this edition, supporting the contestants every step of the way. The rising stars can enjoy Nestea on a daily basis while they rehearse, relax or share secrets in the corridors of the Academy. Between the intensity of training and the excitement and nerves leading up to each performance, Nestea will be their best ally, providing a refreshing break to catch their breath, recharge their batteries and continue to show their worth on stage.
Moreover, Nestea will also make an appearance at this year's shows with an adaptation of the ‘Hay Nestea’ advert, which, of course, features Martin Urrutia, finalist from OT 2023 and one of the most beloved artists from the last series. Since leaving the Academy, he has proven his talent in both music and acting. It is a way of honouring those who have already gone through the experience and inspiring the new crop of contestants.
A format that connects with the new generations
Operación Triunfo, beyond consolidating itself as the country's most successful TV talent show, has become a true phenomenon. More than 3.5 million viewers watched the last edition of OT on Prime Video, with 85% tuning in each week and new fans joining throughout the season. It also became the most-watched national broadcast debut in the history of Prime Video in Spain. Its impact on social media was equally extraordinary, with videos tagged #OT2023 exceeding 5 billion views on TikTok alone, the leading social media platform among Generation Z, marking a milestone in digital conversation around the format. Nestea is strengthening its bond with the younger generations and continuing to focus on being present in spaces where shared experiences are built, emotions are celebrated, and new benchmarks are forged.
About Nestea
Nestea came on the market in Spain in 1993. Since then, Nestea has been gaining more and more followers and has become the favourite tea brand in the Spanish market. Today, Nestea is available in bars, restaurants and supermarkets throughout the country in the flavours Nestea Lemon, Nestea Sugar-Free Lemon, Nestea Passion Fruit Green Tea, Nestea Mango-Pineapple and Nestea Peach and in the formats of 33 cl can, 0.5 and 1.5L PET bottle and 33 cl glass bottle.
