Nestea changes its advert, now starring real videos from people
The second instalment of "Flow with Nestea" brings together spontaneous moments shared by people who have made the campaign spirit their own
Nestea’s summer campaign continues with the second instalment of “Flow with Nestea”, starring real videos from people who have made the campaign concept their own. Following a call-out on social media inviting people to share their own way of “flowing”, the brand brings together a selection of these moments in a new advert that celebrates spontaneity and the different ways of enjoying summer naturally.
“Flow with Nestea”, the creative platform launched last June, proposes a way of experiencing summer focused on enjoying the moment and letting go, improvising and breaking with what is expected without worrying about what others might say. Inspired by the essence of the drink — refreshing, still easy to enjoy, with the balance between tea and fruit flavour that characterises its different varieties — the concept takes on a new dimension by turning the people who have made it their own into the common thread of the new piece.
The initiative was amplified through the collaboration of Clers, Óscar Casas, AuronPlay, Iban Garcia, Papi Gavi, Jorge Cyrus, Héctor Riumbau, Rocío Villar, Adrián Romero, Lileuyin and Arnau Mestre, who encouraged their followers to be part of the new advert by sharing their own videos of themselves flowing.
The new advert can now be seen on television, connected TV (CTV) platforms and social media, where it will be present during the last two weeks of July as part of Nestea’s summer campaign.
The campaign was developed by the independent creative agency MONO Madrid, with Está Pasando as the social media agency and Arena Media as the media agency.
