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Victoria launches 'The value of the first victory'

Victoria launches 'The value of the first victory'

The campaign reviews the great successes of the Spanish national football team, of which Victoria is a sponsor

Cervezas Victoria launches its sponsorship of the Spanish National Football Team with the launch of the campaign 'The value of the first victory', coinciding with the start of the European Championship 2020, where Spain will make its debut next Monday 14 against Sweden.

Thus, as was made official on 2 June at the Ciudad Deportiva de Las Rozas, the brand founded 1928 in Malaga celebrates that it will be the official beer of the Spanish National Men's and Women's Football Team until the end of 2022 with an audiovisual piece which highlights the value of the first times, 'the value of the first victory'. 

The piece looks back at the great moments in the history of the national team. The first dates back to 28 August 1920 in Brussels, when the national team achieved its first victory in an official match against Denmark. The team's second success came on 21 June 1964 when they won the European Nations Cup (now Euro Cup) at the Santiago Bernabeu. And finally, the happiest day of Spanish football is shown, on 11 July 2020 in Johannesburg (South Africa), when Vicente del Bosque's team beat the Dutch.

Thanks to the collaboration of the Royal Spanish Football Federation (RFEF), the piece features shots filmed in its museum, located in the Ciudad del Fútbol in Las Rozas, a space that brings together the archives and memorable moments of La Roja from its foundation in 1920 to the present day. 

'The value of the first victory' will be broadcast on television, Youtube and Cervezas Victoria's social networks, as well as being shown on different advertising media throughout the city of Malaga and the façade of the Cervezas Victoria Brewery will be illuminated in the colours of the national team.


Victoria lanza ‘El valor de la primera Victoria’