Victoria sponsors the 24 edition of Malaga Festival
Victoria has promoted a series of brand activations and cultural activities as part of the event
From 3 to 13 June, the capital of the Costa del Sol hosted the 24 edition of the Malaga Festival, an event that aims to contribute to the development of Spanish-language cinema, as well as paying tribute to different personalities from the film industry and promoting numerous cycles, exhibitions and cultural activities.
During these ten days of celebration, Cervezas Victoria, official sponsor of the Festival until 2025, launched an outdoor advertising campaign, as well as different initiatives within the framework of the event. A highlight was the Victoria space at the Gran Hotel Miramar, a meeting point where attendees could enjoy an aperitif paired with a Victoria before heading to the Cervantes Theatre to enjoy the film premieres.
More than 200 people have passed through this space, including hotel and catering clients as well as personalities from the world of the film industry and the media. Bar Manager also raffled five double tickets among the users of the app to attend one of the events that were held.
The space also hosted a programme with Onda Cero Málaga, in which the campaign 'Film course for brewers' was discussed by its protagonist, Miguel Ángel Martín, and in which Mariola Valladares, director of the Gran Hotel Miramar, and Rosa Perez, producer of Atresmedia Cine, also took part.
As the official beer of the Festival, the Cervezas Victoria Brewery also hosted two days with filmmakers from Malaga, Fran Perea and Enrique García, which were attended by students from the Malaga Film School.