The award, given by Dircomfidencial, recognises the company's strategy and evolution in communication
The brand promotes sustainability as a way of life to be attracted to
Victoria has promoted a series of brand activations and cultural activities as part of the event
The campaign reviews the great successes of the Spanish national football team, of which Victoria is a sponsor
Alma Mater's chef, Juan Guillamón, and sommelier Héctor Pastor have collaborated with the company to pair the classic German-style beer with different culinary proposals
The programme directed by Ángels Barceló was broadcast live from the Cervezas Victoria Brewery
