The new packaging is made of carton sourced from sustainable forests and will entail a plastic reduction of 99 tonnes per year
A group of experts, including Jorge Villavecchia, gathered recently at the Estrella Damm Old Brewery
The company goes for a transparent bottle that shows the high-quality ingredients of the product: milk sourced from regional farms and sustainable cocoa
The brand's campaign "Commitment" has been awarded at the TOP5 Excellence-Estrategias de Marketing awards.
The CEO of Damm and former Ecovidrio vice-president will from now on be responsible for ensuring the correct implementation of the strategies developed by the entity's board of directors to increase recycling rates.
The award, given by the Spanish Logistics Centre, recognizes his work and professional career in this field