The new design, inspired by the brand's historic labels, enhances its sharing spirit
The new packaging is made of carton sourced from sustainable forests and will entail a plastic reduction of 99 tonnes per year
A group of experts, including Jorge Villavecchia, gathered recently at the Estrella Damm Old Brewery
The company goes for a transparent bottle that shows the high-quality ingredients of the product: milk sourced from regional farms and sustainable cocoa
The brand's campaign "Commitment" has been awarded at the TOP5 Excellence-Estrategias de Marketing awards.
The CEO of Damm and former Ecovidrio vice-president will from now on be responsible for ensuring the correct implementation of the strategies developed by the entity's board of directors to increase recycling rates.
